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Influencing Behaviors Using Social Marketing
Internet-based seminar
Hosted by U.S. EPA
Office of Water

Thanks largely to effective discharge regulations over the past 30 years, the quality of our water resources has improved dramatically. However, many human activities still have negative impacts on the quality of our waterways. Watershed practitioners increasingly rely on nontraditional approaches to encourage people to alter their everyday behaviors and help improve and protect our waters. These approaches include social marketing techniques, which apply traditional commercial marketing approaches to address social issues. Webcast instructors ...  [click for more]

For general information contact Ron Ohrel by telephone at 703-385-6000
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