This web-based course is Module 3 in the 4-module Basic Training for Compliance Assistance Providers (BCAP) course. It explains how to create effective compliance assistance tools that include social marketing concepts to maximize the opportunity for those tools to be used by the target audience. Three case examples are included: Ready-Mix concrete, auto body initiative, and focus groups for construction and auto recycling. This module is also based on the nine-elements of an integrated strategic approach described in greater detail in EPA&r ...  [click for more]