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April 24, 2024
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Be Prepared - Know What to Say and How to Say It: Superfund Spokesperson Training
Basic level training
Hosted by U.S. EPA, Community Involvement and Program Initiatives Branch
Community Involvement University (CIU)

What is the course overview?
This course is designed to give you the confidence you need to explain your work and talk about tough issues. Media/spokesperson training is a must for anyone called upon to speak about an EPA program, project or issue. What you say and how you say it is critical to getting information out to the news media, community groups, and others.

Who should take this course?
This course is recommended for EPA staffers who have been or could be tapped as a spokesperson for a site, project or division; for example, Public Information Officer (PIO), Project Manager, Project Leader, Remedial Project Manager, (RPM), Community Involvement Coordinator (CIC), On-Scene Coordinator (OSC), and/or other EPA staffers who deal with the public. There are no suggested prerequisites.

What are the course learning objectives?
Participants who complete this course will gain skills on how to:

  • Prepare for interviews or public speaking engagements;
  • Know their rights as a news source;
  • Understand how social media impacts today’s communications;
  • Craft their organization's messages; and
  • Deliver their messages effectively – even during a crisis.


What are the logistics?
This one-day, interactive course features customized scenarios relevant to each participant's program or project, and one-on-one videotaped sessions with a professional interviewer and TV photojournalist. Participants are required to complete a short questionnaire about their experience and projects a few weeks prior to the course. Recommended course size is 12-15 participants.

Pamela Avery and Dominic Frederico teach this course. Ms. Avery is a national communications consultant who was a newspaper reporter and national magazine editor for nearly 20 years and produced a nationally syndicated environmental radio show and an EPA documentary on RCRA projects. She has provided communications training for the EPA for more than 15 years and serves as a neutral facilitator at EPA-hosted stakeholder meetings. Mr. Frederico is an Emmy-award winning TV photojournalist who as an independent cameraman regularly works on news stories and documentaries for dozens of major network and cable TV programs. He has worked with Pam Avery as EPA spokesperson/media course co-trainer for 10 years.

Is there available background material?
Participants receive the following:

  • Customized EPA Spokesperson/Media Training Manual during the course
  • DVD of their on-camera interviews after the session
     
For general information contact Tina Conley by telephone at 703-603-0696 or via e-mail at conley.tina@epa.gov

 Upcoming Events

  • Dallas, TX
    July 9, 2024
  • Seattle, WA
    July 24, 2024

Previous Events (click to view/hide)
Bullet  Live Online Class, Internet Based
  April 12, 2024 - April 12, 2024
Bullet  Live Online Class, Internet Based
  March 25, 2024 - March 25, 2024
Bullet  Live Online Class, Internet Based
  July 19, 2023 - July 19, 2023
Bullet  Live Online Class, Internet Based
  June 26, 2023 - June 26, 2023
Bullet  Live Online Class, Internet Based
  December 14, 2021 - December 14, 2021
Bullet  Live Online Class, Internet Based
  December 9, 2021 - December 9, 2021
Bullet  Chicago, IL
  April 18, 2019 - April 18, 2019
Bullet  Chicago, IL
  December 15, 2016 - December 15, 2016
Bullet  Chicago, IL
  December 14, 2016 - December 14, 2016
Bullet  Denver, CO
  March 31, 2016 - March 31, 2016
Bullet  Denver, CO
Postponed - Event Details
  February 18, 2016 - February 18, 2016
Bullet  Dallas, TX
  November 4, 2014 - November 4, 2014
Bullet  Boston, MA
  June 4, 2014 - June 4, 2014
Bullet  Buffalo, NY
  July 14, 2005 - July 14, 2005
Bullet  Helena, MT
  November 3, 2004 - November 3, 2004
Bullet  Denver, CO
  June 17, 2004 - June 18, 2004
Bullet  Atlanta, GA
  March 17, 2004 - March 17, 2004
Bullet  Denver, CO
  November 26, 2003 - November 26, 2003
Bullet  Denver, CO
  November 25, 2003 - November 25, 2003
Bullet  Chicago, IL
  August 20, 2003 - August 20, 2003
Bullet  Chicago, IL
  August 19, 2003 - August 19, 2003
Bullet  San Francisco, CA
  July 31, 2003 - July 31, 2003
Bullet  Allston, MA
  July 28, 2003 - July 28, 2003
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