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March 29, 2024
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EPA
Other U.S. Government
Advanced Risk Communication and Media Skills
Advanced level training
Hosted by U.S. EPA, Community Involvement and Program Initiatives Branch
Community Involvement University (CIU)

What is the course overview?
This course includes discussion of message development techniques, preparing for media interviews, and media traps and pitfalls. The training will focus on the development of message maps for use in media settings. Topics to be covered include an overview of message mapping, risk communication, and the media; and steps involved in developing a message map. Participants will review case studies of the use of message maps in media settings, including social media. The training identifies how to use message maps for improving media interactions and message mapping tools. Participants will identify visual material for message maps and practice using message maps in theory. Participants will learn how to work effectively with partners in developing and delivering message maps through media channels.

Who should take this course?
This course is recommended for EPA staff and community members who participate in meetings and other activities where high concern, high anxiety, mistrust and hostility may be prevalent.

What are the course learning objectives?
Participants who complete this course will gain skills on how to:

  • Deal confidently and persuasively with journalists in all media settings (for example, sit down interviews, press conferences, and ambush interviews);
  • Handle the media professionally in an emergency or crisis;
  • Deliver convincing messages to the media using risk communication principles;
  • Master the use of risk communication templates;
  • Respond effectively to difficult informational questions;
  • Respond effectively to challenging or aggressive questions; and
  • Develop effective content for social media.

What are the logistics?
This one-day course walks through templates, scenarios and case-studies to develop technics to prepare for media interactions. Maximum course size is 40 participants.

Dr. Vincent T. Covello, founder and Director of the Center for Risk Communication, teaches this course. Dr. Covello is a nationally and internationally recognized trainer, researcher, consultant, and expert in crisis, conflict, change and risk communications.

Is there available background material?

Participants receive the following:

  • Presentation
  • 77 Questions Commonly Asked by Journalists during a Crisis
  • 103 Questions Commonly Asked by the Public and the Media at EPA Superfund and Other Hazardous Waste Sites
  • 203 Questions Commonly Asked by the Public and the Media When The Water is Contaminated (Including Answers to these Questions)
  • 420 Questions Asked Commonly Asked by the Public and the Media Related to Radiation
For general information contact Tina Conley by telephone at 703-603-0696 or via e-mail at conley.tina@epa.gov

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