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April 11, 2021
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Mastering the Message: EPA Spokesperson Training
Hosted by U.S. EPA, Community Involvement and Program Initiatives Branch
Community Involvement University (CIU)

What is the course overview?
This course is designed to help participants identify, hone and deliver their messages in a team setting. Spokesperson training is a must for anyone called upon to speak about an EPA site, project or issue. What you say and how you say it is critical to getting information out to your many constituents and stakeholders, including the public.

Who should take this course?
This course is recommended for EPA staffers who regularly engage with the public and other stakeholders. There are no suggested prerequisites.

What are the course learning objectives?
Participants who complete this course will gain skills on how to:

  • Prepare for public speaking engagements and news media interviews;
  • Fine-tune key messages specific to a site, program, issue or project; and
  • Deliver and pivot back to their key messages in any situation.

What are the logistics?
This one-half to one-day workshop (please click on the Details and Registration link below for the class offering you are interested in to see the exact class times) reviews four key elements to message development. The group then divides into small teams to develop messages relevant to real-life scenarios provided by the trainers. Half-day course participants will select a “spokesperson” from the team to do the on-camera mock interview session. Full-day course participants will each have an opportunity to deliver their messages on-camera. A group critique will follow the on-camera sessions. Prior to the workshop, participants will be sent an email survey regarding their level of spokesperson and presentation experience. Maximum course size is 15 participants.

Pamela Avery and Dominic Frederico teach this course. Ms. Avery is a national communications consultant and former journalist who regularly trains clients on message development. She has provided communications training for the EPA for more than 15 years and serves as a neutral facilitator at EPA-hosted stakeholder meetings. Mr. Frederico is an Emmy-award winning TV photojournalist who, as an independent cameraman, regularly works on news stories and documentaries for dozens of major network and cable TV programs. He has worked with Pam Avery as EPA spokesperson/media course co-trainer for 10 years.

Is there available background material?

  • Participants receive a customized EPA “Mastering the Message” Training Manual during the workshop.
For general information contact Tina Conley by telephone at 703-603-0696 or via e-mail at conley.tina@epa.gov

 Upcoming Events

 No upcoming events.


Previous Events (click to view/hide)
Bullet  Seattle, WA
  November 07, 2018 - November 07, 2018
Bullet  New York, NY
  May 02, 2018 - May 02, 2018
Bullet  Philadelphia, PA
  May 24, 2016 - May 24, 2016
Bullet  Atlanta, GA
  March 10, 2016 - March 10, 2016
Bullet  Edison, NJ
  November 05, 2015 - November 05, 2015
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